E-MAIL MARKETING


The purpose of the e-mail marketing is to be able to inform our customers about our new offers, products, services or just simply remind them we are here for them. Usually in a dynamic system, a newsletter sending system is already implemented what makes sending information to the customers regularly very easy.

In a dynamic system you have the option to make a user registration or subscribe for a newsletter. It is very important if we start our new business we think about all those who attend our website and we can keep them informed about our latest news. If we start a webshop for instance we can have more thousends of registered customers in a few years.

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There are more options to send newsletters. We recommend the already implemented solution in the system but there also are several online options and other special sofware solutions as well. We can create a template matching your website's design and you have nothing else to do but write the information you want to send out and you are done!

However, you have to bear in mind that you send newsletters only for those who required them. If you email people who didn't subscribe, you lose more than you gain as most of the e-mail programs such as Gmail will classify them as spam and you will never reach a wide range of people.

Recommended rules for sending newsletters

  • a newsletter should be simple and easy to read - no one likes to read long, complicated contents
  • take care of the content. try to avoid common sales expressions (offer, purchase, bargain)
  • try to use as less links as possible as spam filters might catch them as spam letters
  • optimize the timing - if you want to send more thousends of newsletters, it's not possible in an hour because of the limit of the servers
  • try not to send newsletters too often. customers might unsubscribe or delete them without reading them
  • by the law, you have to give the option to unsubscribe for your customers
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Do not hesitate to ask us for professional advice. We are happy to help you set up an effective newsletter system!

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ADDRESS

18 Lodge Close

Banbury, OX16 9BW

ADDRESS

18 Lodge Close

Banbury, OX16 9BW

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PHONE

07946 816-757

PHONE

07946 816-757

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